How can an auto dealer, stressed out from poor sales figures, turn Facebook fans into leads? Apart from geo-targeting posts, timing plays a vital role in using Social Media to effectively market your dealership. 

Social media platforms like Facebook, Twitter, Tumblr and YouTube have enabled customers and companies to communicate with each other clearly, publicly and in a timely manner. Dealerships finding success with social media lead generation and public relations efforts engage their audience with relevant content and provide shoppers information to help make purchasing decisions easier.

By now, almost everyone has heard of the social media dynamo called Twitter, but car dealers are still hesitant to throw their 140 cents in. An intensive tweeting regiment is uncommon in this industry, most likely because dealers are not convinced that simply squawking their thoughts can lead to a boost in sales. And, they’re right.  Using this platform effectively requires creative thinking along with a deep understand of both the twitter audience and how the social media tool is used.  

Last week, we offered a quick guide for dealers on how to use Facebook to effectively localize their news posts. Here are a few easy tips to use Twitter to your advantage.

The ActivEngage Social Media Team is excited to provide a new service for the auto dealer on the go: the Weekly Blog Roundup! Every day, we monitor the latest trends in inbound marketing, as well as blogs about the auto industry. We’ll save you the trouble of scouring the web on your own by sharing the top 10 most outstanding automotive stories and opinions of the week right here!  The week of January 23rd, 2012, heralds optimism and continued growth for the rest of the year. The blogs and articles below represent some of the finest indications of a recovering economy, as well as some great marketing tips, upcoming events – and a few laughs as well:

10.)  Joe Webb – “How To Catch An Internet Shopper”