ActivEngage Digital Marketing Tutorial: Facebook Advertising
by Justin Braun
We all recognize Facebook as the premiere online social networking website and most companies have at least a small presence on the platform for networking and engagement. There are a number of ways businesses can use Facebook to support their marketing efforts, but Facebook advertising is one of the most powerful social media tools to reach target audiences and drive more traffic to business pages or dealership websites.
Facebook advertising works on a bidding model similar to Google AdWords. The only difference is that CPC (cost-per-clicking) rates on Facebook are much lower, meaning a budget of $10/day can go a long way.
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Seven Reasons Live Chat Fails [New Ebook]
by Justin Braun
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ActivEngage has found the number one cause of automotive live chat failure is the misconception that simply adding a chat application to a dealership website will produce results. Last week we released a new ebook to help auto dealers learn how to use automotive live chat correctly and generate more high quality leads than ever before.
The ebook, which outlines the evolution of chat technology as a communication channel and sales engagement tool, presents the seven most common reasons live chat fails for auto dealers. Additionally, the ebook highlights how smart auto dealers avoid the common pitfalls and use automotive live chat to take their websites to the next level of lead generation.
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Auto Apps: Distracting Driving or Adding Value?
by Stephen Jackson
In January, The National Transportation Safety Board called for a ban on the use of cell phones and text messaging on the road, a radical recommendation to curb the rising number of crashes caused by “distracted driving.” Yet even as data comes to light showing the high correlation between mobile technology and crashes (some studies estimating that distracted drivers are responsible for more than a quarter of all crashes), car makers are loading their vehicles with more extravagant features than ever before.
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Top Auto Industry Blogs and News for Dealers: Feb 9 – 16
by Stephen Jackson
Once again, ActivEngage rolls out the top 10 auto blogs and news picks for auto dealers this week. Auto dealers, if you need your auto social fix, there is no need to visit anywhere else – we’ve got all the week’s best content for auto dealers right here! This week: the death of traditional media, the neuroscience of sales, and Jeremy Lin:
10. Traditional Advertising – Is it Truly Over?
All this Internet buzz heralds the death of print advertising, but Bobby Compton asks if the traditional marketing media really is down and out. The answer, he says, might depend on where you are. In some areas, newspaper is still more effective than Internet or television advertising, so the best marketing strategist knows his region and its preferred channels to receive information.
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