May 17th, 2012

May 16th, 2012

In one of my college classes, my professor asked a student to pick five people at random. I was chosen as one of the five. We stood up in front of the class and my professor asked, “Which ethnic group isn’t represented by these students?”  One of the students raised their hand and said, “There are no Hispanics in this group.” I shook my head in annoyance and said, “No, I’m Puerto Rican!” Which was followed by, “Oh I’m sorry, you don’t look Hispanic.”

May 15th, 2012

This past weekend my brother was in town visiting and the moment he walked into any store or bar he exclaimed, “Oh! I gotta check-in on Foursqaure! There might be deals!”  According to an Empathica survey, one in three consumers recently followed through with a recommendation made via social media. Foursquare is a valuable app that dealers can use to drive traffic to their dealership, offer an incentive to frequent your spot, and make recommendations.

Not familiar with Foursquare? Simply put Foursquare allows users to:

May 14th, 2012

Any experienced angler knows that if you’re going fishing, you need to bait the hook. ActivEngage has teamed up with the targeted incentive provider HookLogic to give dealers the bait they need to drive website visitors into the dealership. We are proud to introduce ActivShow – an integrated chat solution specially designed to generate more walk-in traffic from your most qualified prospects.

One of the biggest challenges most dealers face is getting website visitors into their showrooms. Online shoppers may browse through inventory or examine specials without setting an appointment for a test drive. As a result, an auto dealer website gets an occasional nibble, but the majority of the fish swim right past it. We at activEngage believe we’ve discovered the solution – chum the waters by providing visitors with incentives to visit dealerships.