August 24th, 2009

As a recap from last week, we established the importance of starting to build Social CRM for your dealership. I feel there was some great conversation on how to get started; thanks for all the great comments! Today we are going to dive in to the steps necessary to get it off the ground. This is such an exciting time for the automotive industry and the potential for leveraging this new Social CRM can pay huge dividend for your dealership– if you take the necessary steps to succeed.

August 18th, 2009

Most dealerships use a CRM application in one form or another (some better than others).   Everyone is trying to track their prospects and customers a little more closely because honestly, there are currently fewer of them.  I think most dealerships are now looking into their DMS to mine previous shoppers in hopes of future business.  This is a good thing, and I can say without a doubt that the last 14 months have been the most gut wrenching I have experienced in the last 18 years in the automotive industry.  But I know that the dealerships that are left standing will be stronger, smarter and more equipped to deal with a marketplace that hasn’t yet been fully defined.

August 10th, 2009

Is your dealership taking advantage of live chat to engage more of your website visitors? If not, then you are missing the opportunity to chat with hundreds of your website visitors each month. Dealer chat is becoming a key connection point between shoppers on your website and you. People online are shopping for information to make informed buying decisions for their next vehicles, and dealer chat offers you a gateway to connect with them at just the right time in the shopping process.

August 5th, 2009

As dealerships continue to spend more money with Google to drive traffic to their websites, it becomes increasingly important to make sure a positive ROI can be achieved. ActivEngage understands this and has worked hard to develop a way to help dealerships monetize their automotive SEM marketing with Google, while integrating it with our dealer specific chat software.

If you use Google for pay per click campaigns and are also using or considering leveraging automotive chat software or managed services for your dealership website, we have developed a solution that will allow you to measure the effectiveness of your PPC marketing campaigns right from within your existing Google Analytics dashboard.