March 30th, 2010

Automotive Dealer  live chat is a great way to increase the amount of automotive Internet leads from your website. Here are five quick tips to improve your online conversations and convert more website visitors into ready to buy shoppers.

Make it easy- If you require name, email etc to even start the conversation your results will be limited. The fewer barriers you have for shoppers to engage the more likely they are to start a live chat.

March 25th, 2010

ActivEngage, the automotive industry’s premium live dealer chat with business intelligence for dealer websites, today announced the release of ActivConnect, a new website tool bar that lets consumers interact with the dealership via Facebook, Twitter, YouTube, DealerRater, live chat and more, all without leaving the website.  The new tool bar ushers in a new level of connectivity between auto dealers and consumers by solving the complex business challenge of leveraging social media, without pushing shoppers away from the dealership website.

March 23rd, 2010

What type of first impression is your dealership Internet marketing delivering with your websites written vehicle descriptions and pictures? How about your opening line for your dealerships chat conversations, emails or even your phone-up scripts? How about the first impression your dealership homepage delivers to your Internet shoppers?

On average, 8 out of 10 people will read the headline copy, but only 2 out of 10 will read the rest of the paragraph. The dealership marketing secret is in the power of the headline, and creating a compelling one can determine the entire effectiveness of the rest of the vehicle description and if your shoppers will engage and take action to buy.

March 10th, 2010

Well, here is part deux as promised. Social Media is moving so fast through our industry that dealerships seem to be trying anything and everything to make sense of it. There are more opinions than facts and even more dark corners that have yet to be explored. As stated in my previous blog post anything that drives someone away from the sales process is potentially dangerous. This includes linking shoppers to social media sites through embedded icons from the homepage. I fully understand the potential brand alignments referred to in some of the comments and I agree that these sites can lend credibility to the dealership. But at what cost?