April 27th, 2010

In today’s tough automotive environment every website shopper is an opportunity to turn a browser into a buyer. Your website alone won’t do it. You need a way to put yourself between your website and your shoppers. It is sales 101 to put a product professional in place to explain your vehicles and the services you offer. You do it in your showroom now so you need to do it on your virtual dealership too.

April 23rd, 2010

Technorati Tags: activengage, automotive internet sales, dealer chat, digital dealer conference

April 13th, 2010

This week I was thinking about what I would do if times were tough and I was still on the retail side of the business? What changes would I make in my Internet sales department? So, I decided to put together a list of seven easy to do things at your dealership that will absolutely have an impact on your Internet sales and productivity. This list is compiled to get you thinking about things you can do right now without adding to your budget.

April 6th, 2010

Dealer chat is moving from the early adopter stage into the mainstream as more and more dealerships look for ways to increase internet sales and reduce costs to acquire new dealership customers. The dealership’s website has the highest potential for increased results and should be the focus of your dealership if you are looking to boost your online internet sales. Here are five areas of concern and some good questions you might want to ask your dealer chat vendor before you buy any dealership chat solution.