May 18th, 2010

Dealership website traffic is very important and there are many articles and blog posts about driving more people to your site whether it is SEO, SEM, Social Media or any other online marketing techniques, but today I want to talk about something else that is just as important. In fact I think it is more important. Focusing on your dealership conversion and how to optimize it is the real half of the equation that you need to turn your site into a lead generation machine.

Online conversions are measured through a shopper taking one of the following actions.

May 7th, 2010

Here is the inaugural list and corresponding links to the top ten blog posts this week from across the Internet. Each week on Friday afternoon we compile the best automotive marketing information all in one place.

We have taken the time to make sure you read the most important posts to help you grow your dealership’s Internet business without having to check 25 websites. Each week we will search out the most relevant and useful information and bring it direct to you right here.

This was a must read post by Ralph Paglia about how to create and leverage a press release marketing strategy for your dealership. http://bit.ly/d3j9gn

May 4th, 2010

Using the rule of three for your marketing is a powerful way to increase sales. With a little research you will see that this rule of marketing has surrounded you for your entire life. Think back to your childhood and storytelling and you will see the rule of three in action. Remember the stories when you were a child: the three little pigs, Goldilocks and the three bears, three blind mice, the three musketeers. And, then there is my favorite, the Three Stooges. This rule of three has been implanted into our subconscious since a very early age. In fact, the dominate form of filmmaking involves the use of a three part act.