June 30th, 2011

David Kain

David Kain was born into the Auto Industry.  Naturally groomed to work at his father’s Ford dealership, David Kain is now one of the Auto Industry’s most respected thought leaders on digital marketing.  After working at his Father’s dealership for more than 20 years and co-founding FordDirect.com, David developed KainAutomtive.com, a company in which he and his team provide digital marketing consultation, B2C sales and process development training for automotive dealerships and manufacturers.

Recently, I had the opportunity to discuss the state of the auto industry with David.  As an expert in digital and telephone communications and sales process, David explained that the most pressing issue face auto dealerships today is, “profitability on the sale of new vehicles.”

June 28th, 2011

This is an outstanding Spanish chat by one of our newest hires, Jose! Last week, we highlighted Jose along with two other VSAs as heading up ActivEngage’s bilingual chat team.

A Spanish-language chat is very robust.  Proper punctuation and conjugation makes or breaks the relationship forged between customer and VSA.  To ensure authenticity, Jose placed the Spanish symbols and accents when he was able to without taking up too much time.  Jose was also able to engage the customer in a comprehensive conversation which resulted in the successful conversion of the lead.

June 24th, 2011

ActivEngage, the automotive industry’s premium live chat with business intelligence for dealer websites, recently announced that General Motors has approved the company as an iMR (inMarketRetail) Match eligible turnkey vendor for dealership live chat. All GM dealers who are a part of this program can now use iMR funds for ActivEngage live chat services. This includes over 4,000 participating dealers across the nation who can benefit from live chat by accessing these GM funds to help pay for the monthly service. ActivEngage is the only live chat vendor who is approved by General Motors for the iMR Match eligible turnkey program.

June 23rd, 2011

Jason Esteves, Jay Vazquez and Jose Figueroa make up ActivEngage's bilingual chat force

ActivEngage is growing.  Every week we’re adding more and more talented people to our team so that we can provide our clients the best possible chat services.  Recently, Jay Vazquez, Jose Figueroa and Jason Esteves joined the ActivEngage Virtual Sales Assistant team to complete our first bilingual chat force.

With each of them handling multiple Spanish-language chats a day, this trio of amigos is adding tremendous value to the ActivEngage managed chat service.