July 28th, 2011

Dealership Website Compliance Is Killing Your Conversion
by Stephen Jackson

Written by Todd Smith
As dealerships look to embrace the web to sell more cars, two things are standing in their way: Dealership website providers’ template designs and manufacturers’ website compliance regulations. Dealership website templates that are dictated by the manufacturers and implemented by certain website companies are limiting what dealerships can do to improve their online business.

Are there workarounds for this issue? Absolutely, but why are dealerships forced to work around the manufacturer and their ‘website partner’ to achieve better results online? It seems crazy to me but it is the cold hard truth in our industry today.

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July 26th, 2011

ActivEngage Dealership Profile: Harnish Auto Family
by Stephen Jackson

 

News:

Rob Campbell has held the position of eCommerce Director at Harnish Auto Family for 2 years.

Harnish Auto Family’s marketing mix break down:

  • 60% digital  - retargeting, behavioral, display listing and micro ads
  • 40% traditional – Direct mail and Television ad campaigns

Two years ago, Rob saw Todd Smith give a workshop on the benefits of auto dealer chat.   Liking what Todd had to say, Rob implemented an ActivEngage  dealer chat strategy soon afterward.

With ActivEngage proactive dealer chat on the websites of 3 Harnish Auto Family dealerships, Rob can confidently say that 10-15% of all internet sales come directly from chat each month.

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July 21st, 2011

Automotive Live Chat Changes the Way Consumers Communicate with Dealerships
by Stephen Jackson

Auto dealer live chat is the 1-800 number of the digital revolution.

In this new vlog, CEO and Co Founder of ActivEngage, the Automotive Industry’s trusted dealership chat provider, Todd Smith explains that chat gives automotive dealerships the competitive edge they need to be successful in today’s Automotive Industry.

Todd Smith has over 20 years of successful industry experience and has shared his insight at numerous conferences and conventions.  His hands-on workshops and engaging presentations have provided thousands of dealers education and inspiration to implement live chat strategies on their dealership websites.

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July 19th, 2011

ActivEngage Dealership Profile: Alexandria Hyundai
by Stephen Jackson

News:

Kevin Reilly, owner and President of Alexandria Hyundai, co-founded the dealership approximately 10 years ago.

Alexandria Hyundai is ranked among the top 50 Hyundai dealerships in terms of sales volume.

Implementing a marketing mix of online ads focusing on retaining existing customer in addition to television and direct-mail campaigns targeting potential customers, Alexandria Hyundai also supports the community through event sponsorship and outreach programs including Hyundai Hope on Wheels and initiatives benefiting the Hospice House.

Over the last year, Kevin had received numerous recommendations by colleagues praising the value of live chat and how the service greatly enhances a dealership’s quality of customer service.

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