ActivEngage Helps Central FL Children and Parents with Back to School Needs
by Stephen Jackson
ActivEngage, the Automotive Industry’s trusted dealer live chat service provider, is participating in a school supplies and food drive in support of The Sharing Center and Second Harvest Food Bank.
Committed to bettering the Orlando community, ActivEngage began collecting donations for its community outreach initiative on Monday, August 15. So far, more than 100 donations have already been received, with items ranging from glue sticks and pencils to diapers and canned food.
Donations of school supplies, disaster relief and pantry items
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An Automotive Chat with Ralph Paglia
by Stephen Jackson
Automotive industry thought-leader Ralph Paglia shares what he considers to be the most important skills for dealerships to possess in today’s automotive marketplace.
Ralph Paglia did not intend to have a career in the automotive industry. After taking a job at his friend’s father’s Volkswagen dealership, Ralph found himself falling in love with his job and the culture of the industry.
Ralph’s rise to thought-leadership was also unplanned. After pioneering the sale of cars in San Diego over the then emerging government Internet, Ralph began to tour the country, teaching dealerships how to transform leads into sales and setting up their Internet departments.
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ActivEngage Coaches Social Media Marketing to Dealers in the GM eSummit 4.0
by Stephen Jackson
ActivEngage CEO Todd Smith tours the county, coaching GM dealers how to leverage Social Media and Live Chat into comprehensive internet strategies.
The General Motors eSummit 4.0 kicked off its 17 city tour on Thursday, August 18, in St. Louis. More than 200 GM dealers and Industry thought leaders gathered at the convention to share knowledge on how to use digital marketing strategies to succeed in today’s automotive marketplace.
ActivEngage CEO Todd Smith, having been a featured presenter as last year’s eSummit 3.0, was invited back to continue to the discussion about social media tactics and online conversion. Todd’s presentation titled “Building a Social Dealership… and More Loyal Customers” will provide dealerships tactical solutions to make Social Media Marketing work.
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What can a dealership realistically expect from adding live chat?
by Stephen Jackson
Dealer live chat is where it’s at. You’ve probably heard it hundreds of times.
Everyone in the industry seems to be talking about live chat. We all know it can transform your
digital showroom(your website) into an actual showroom, converting casual online shoppers into ready-to-buy customers.
But what can a dealership realistically expect from adding live chat to its website?
According to J.D. Power and Associates’ automotive research, 85% of customers will choose a dealership from which to purchase their next vehicle based upon their experience with a dealership’s website. What better way to greatly enhance a customer’s online shopping experience than with a personalized live chat?
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