November 29th, 2011

4 Reasons Automotive Live Chat Delivers You the Highest Quality Leads
by Stephen Jackson

Are leads from live chat really leads?

If you are the general manager of a dealership that has never used automotive live chat service or software, you’re probably wondering the same thing.

The answer is clear though…for real!

The highest quality foot traffic that comes into your showroom or onto your lot is brought in by leads generated from your dealership websites.   Automotive live chat on your dealership website increases the amount of these leads.

Here are 4 reasons why leads from automotive live chat are of the highest quality.

1.      Live chat leads are informed, engaged and ready-to-buy

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November 24th, 2011

Happy Thanksgiving from your friends at ActivEngage
by Stephen Jackson

Wishing you and yours a joyous and relaxing holiday.

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November 22nd, 2011

Dealers, Are You Ready for Cyber Monday? Is your website?
by Stephen Jackson

Hey dealers, is your website equipped to out-perform competition this holiday season?  Your 2011 holiday planning should already be well underway but there a few last-minute tips to get you in the spirit of closing sales from web leads.

Cyber Monday is a marketing term created by companies to persuade people to shop online on the Monday immediately following Black Friday.   Between now and November 28 (and all the way to December 31), a record number of consumers researching their next vehicle purchase will be visiting your dealership website.

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November 18th, 2011

Dealerships that are small and nimble are at an advantage
by Stephen Jackson

ActivEngage understands that modest and agile dealerships are best suited to adapt to changing trends and harsh economic environments.  In a video by Automotive Digest, Todd Smith of ActivEngage explains how small dealerships can dance in the moonlight while larger companies consolidate.

Don’t become an elephant.  Be a cheetah with good business sense to outrun competition.  Even big dealerships have the ability to adapt by taking advantage of new technology and creating more enriched tools for better business strategy.

How have you adapted over the past 3 years? What does your dealership do to out-perform competition?  Let us know in a comment!

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