November 17th, 2011

The ActivEngage Business Story

by Stephen Jackson  |  November 17th, 2011

Do you know our story?  ActivEngage recently created and submitted a video for the YouTube and American Express My Business Story competition in which small businesses tell their story for a chance to win one of 36 online ad campaigns and a featured video on the YouTube homepage.  The competition was created in honor of Small Business Saturday®, November 26 (the day after “Black Friday”), a day on which shoppers are encouraged to support both local and national small businesses on one of the busiest shopping weekends of the year.

Small businesses that share their story with consumers are at an advantage over competition.  Consumers want to make personal connections with brands.  If you can connect with consumers, they will find reasons to do business with you.

The automotive industry is built on relationships.  Nurture your relationships with customers by sharing your story with them.

Tell us your business story.  How do you connect with your customers?

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Comments (3)
  • [...] ActivEngage understands that modest and agile dealerships are best suited to adapt to changing trends are harsh economic environments.  In a video by Automotive Digest, Todd Smith of ActivEngage explains how small dealerships can dance in the moonlight while larger companies consolidate. [...]

  • [...] 20+ years in retail automotive sales along with his visionary leadership of the most trusted brand in automotive live chat have led him to be one of the industry’s most respected [...]

  • [...] asked to write a blog as if they already worked for ActivEngage and to create a short, creative video illustrating why they are the right person for the position.  Andrew and Stephen’s videos [...]

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