First time users must create what’s called a Tumblog, which allows you to personalize you’re page with the wide range of themes. For those with basic knowledge of HTML, the platform allows users to modify themes, add widgets and sidebars and much more. Even if you have no experience with editing a web-page, changing your theme will only take less than a minute. Most themes are free and install with a simple click of a mouse, and the theme switch’s without creating a mess on your Tumblog.

In addition to the user-friendly blog features, the site allows users to post audio files from either their computer or from an external web source with ease. If posting constantly on your computer is keeping you away from using Tumblr, have no fear! With the use of the sites mobile app, IM submissions and other tools to post content, blogging is very fast and very easy to short form content onto your page.

According to a blog on Drivingsales.com “in 2012 we will see even more mobile shopping apps popping up. More check-ins, more digital coupons, more mobile pay and check-out applications, more mobile devices, more deals and especially more mobile e-commerce.” Thus, dealers should take advantage of mobile-friendly social marketing sites like Tumblr to monitor social engagement and respond to consumers in real-time while on the go.

To better appreciate how important social networking sites are to reach customers, look at SocialFresh’s published list of 60 brands using Tumblr for business use. Further, Pamela Vaughan of HubSpot writes that “with new trends, services and platforms emerging, inbound marketers must be nimble enough to evaluate and embrace new tools to stay ahead of competitors.”

Tumblr and other social networking sites like it, can help establish you and your dealership as an automotive sales thought-leader by providing valuable bits of information, including links to industry news, best practices and tips as well as photos of your new inventory! Socail networking is proving to be yet another effective and important social channel of communication between your brand and your audience.

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