February 27th, 2012

If you want your Facebook or Twitter followers to do something, you’ll have to ask for it. A call-to-action (CTA) is a promotional message that urges your readers to respond to content in a specific way. Every post you make should have an objective for your audience to complete.  CTAs can include subscribing for future updates, following or liking your social media profile, filling out a contact form or directing visitors to other pages. Whatever your measurable goals are, a good CTA cashes in on your social capital by driving users to take the next desired step.

February 24th, 2012

Team ActivEngage brings auto dealers another dose of the top inbound marketing tips and auto blogs for the week of February 17th – 23rd. This week, we’ve shared a digital marketer’s take on a popular meme, how social media impacts the auto world and a map of the entire inbound marketing process – from start to finish! Enjoy our latest edition of the ActivEngage Weekly Blog Roundup:

10. What People Think of Internet Sales Managers

February 22nd, 2012

We all recognize Facebook as the premiere online social networking website and most companies have at least a small presence on the platform for networking and engagement. There are a number of ways businesses can use Facebook to support their marketing efforts, but Facebook advertising is one of the most powerful social media tools to reach target audiences and drive more traffic to business pages or dealership websites.

Facebook advertising works on a bidding model similar to Google AdWords. The only difference is that CPC (cost-per-clicking) rates on Facebook are much lower, meaning a budget of $10/day can go a long way.

February 21st, 2012

Download Your FREE Copy Today!

ActivEngage has found the number one cause of automotive live chat failure is the misconception that simply adding a chat application to a dealership website will produce results.  Last week we released a new ebook to help auto dealers learn how to use automotive live chat correctly and generate more high quality leads than ever before.

The ebook, which outlines the evolution of chat technology as a communication channel and sales engagement tool, presents the seven most common reasons live chat fails for auto dealers.  Additionally, the ebook highlights how smart auto dealers avoid the common pitfalls and use automotive live chat to take their websites to the next level of lead generation.