We’re proud to announce that ActivEngage has won a 2017 Automotive Website Award in the Website Merchandising category. This year’s Automotive Website Awards took place during NADA, one of the largest automotive events of the year, January 28th.
The way consumers use technology to shop for cars is constantly evolving. As a result, the tools car dealers need to connect with and convert shoppers online are always changing. For that reason, PCG Companies hosts the annual Automotive Website Awards, which provide an in-depth review of automotive products and services.
Innovative Live Chat Services and Software
We were excited to be part of the Automotive Website Award review process and share our latest developments.
For over 10 years, ActivEngage has provided the most trusted automotive managed chat service and innovative software to automotive businesses around the world. During that time, we’ve continuously transformed the way our in-house chat team drives car sales by data mining millions of chat conversations. We’ve also enhanced our proprietary software and added new capabilities like SMS texting to meet the demands of modern shoppers.
Today, our expert team of Live Chat Specialists can have robust conversations with online shoppers via live chat, SMS, and even social media platforms. Our team’s ability to engage and convert shoppers across channels is proven to help dealers close sales faster and more effectively.
ActivEngage Relationships Breed Award-Winning Services
We are dedicated to enhancing communication across digital channels. That drive has allowed us to form various game-changing partnerships in the tech community. Last year, we joined forces with the likes of Facebook and Google to help dealers drive more social and mobile shoppers to the dealership. Through these partnerships, we pioneered revolutionary integrations, such as our Facebook Ad Messenger and Google Click-to-Message features.
We were able to pilot some of these features with another one of our partners, AutoNation, America’s largest automotive retailer.
“Since ActivEngage gained our account the conversion rates have almost doubled, and the response rates have been reduced by 3-5 seconds,” commented Famous Rhodes, VP of Digital Marketing & Consumer Experience at AutoNation. He added, “Our ability to respond and serve a broader set of consumers has led to a lot of gains seen in 2016 in the digital channels.”
In an almost “everything comes full circle” way, our automotive relationships have helped us transform the way we are building and maintaining relationships with customers on behalf of car dealers.
The Pursuit of Innovation in 2017
Winning the 2017 Automotive Website Award reinforces our belief that human interaction is still one of the most important aspects of the car-buying process. Technology is the vessel that helps us bridge the gap between the online showroom and the brick-and-mortar dealership.
We are thrilled to be considered and recognized as a fellow pioneer among other forward-thinking vendors in the car business. 2016 was a particularly big year for innovation at ActivEngage, and 2017 is positioning itself to be even better.