March 21st, 2012

We are closing in on the 12th Digital Dealer Conference & Exposition, April 3-5, at The Rosen Shingle Creek Resort in Orlando.  Will you be there?

The last conference in Las Vegas drew more than a thousand dealers and managers from almost every state and featured 94 workshops and more than 95 exhibitors.  With so much to see and do, we’ve narrowed down the must-see events at this year’s conference:

Who to See – The Must See Speakers:

February 2nd, 2012

My ActivEngage Chat Story highlights the successes of automotive dealers using ActivEngage automotive live chat.  In this installment of the My Chat Story series, Russell Blackstone of Hewlett VW tells his story of how ActivEngage automotive live chat on his dealership website helped an elderly customer in a difficult situation save time and money when shopping for a new car.  What’s your chat story?

Interested in adding automotive live chat to your marketing mix?  Download the Auto Dealers’ Live Chat Buyers’ Guide.

July 26th, 2011

News:

Rob Campbell has held the position of eCommerce Director at Harnish Auto Family for 2 years.

Harnish Auto Family’s marketing mix break down:

• 60% digital  - retargeting, behavioral, display listing and micro ads
• 40% traditional – Direct mail and Television ad campaigns

Two years ago, Rob saw Todd Smith give a workshop on the benefits of auto dealer chat.   Liking what Todd had to say, Rob implemented an ActivEngage  dealer chat strategy soon afterward.

With ActivEngage proactive dealer chat on the websites of 3 Harnish Auto Family dealerships, Rob can confidently say that 10-15% of all internet sales come directly from chat each month.

July 19th, 2011

News:

Kevin Reilly, owner and President of Alexandria Hyundai, co-founded the dealership approximately 10 years ago.

Alexandria Hyundai is ranked among the top 50 Hyundai dealerships in terms of sales volume.

Implementing a marketing mix of online ads focusing on retaining existing customer in addition to television and direct-mail campaigns targeting potential customers, Alexandria Hyundai also supports the community through event sponsorship and outreach programs including Hyundai Hope on Wheels and initiatives benefiting the Hospice House.

Over the last year, Kevin had received numerous recommendations by colleagues praising the value of live chat and how the service greatly enhances a dealership’s quality of customer service.