May 17th, 2012

April 9th, 2012

ActivEngage CEO Todd Smith delivered a keynote address at Digital Dealer 12 on the exciting future of inbound marketing. A veteran of the Digital Dealer speaking circuit and a pioneer of automotive social media, he is no stranger to offering his expert advice to the community. As an audience of auto dealers and marketers packed into the Sebastian Ballroom in sunny Orlando, Smith outlined ways for dealers to capitalize on web content using cutting-edge monitoring techniques and viral marketing trends.

April 2nd, 2012

Do you and your dealership use email marketing campaigns? Are you able to prove that your campaign is as effective as your other marketing strategies? Determining email return on investment (ROI) can be a huge problem for many auto marketers, but doing so can help dealers discover how receptive their audience is. Optimizing your emails provides a great benchmark for comparing your email campaign with your dealership’s other marketing channels. Plus, it can help you validate the content of your message to clients on the other end of an email.
We see many dealership marketers working feverishly on their email campaigns – compiling their contact lists, picking out the best font, and poring over their inboxes – all without getting the results they want. They may tweak their subject lines or their template design, but often dealers aren’t sure what they want to accomplish with their promotional emails. As a result, their messages are unfocused and have much lower click-through rates.
Here’s how we can help:

March 12th, 2012

When Google announced its social media platform, a lot of people saw it as Facebook’s new, well-funded rival. I heard a lot of speculation during those early days about who would “win” the battle between these two web titans. Now that the world has gotten a good look at both of these platforms, an entirely different story emerges. The truth is that these two networks serve very different functions – two sides of the social media coin.