GM’s Electric Car: Stuck in Neutral?
by Stephen Jackson
General Motors can’t seem to get the Chevy Volt off of dealership lots – the American automaker has recently suspended production of its plug-in electric for five weeks while it tries to unload its excess inventory of “advanced vehicles” onto consumers. In an effort to stimulate the sales of fuel-efficient cars like the Volt, President Obama has suggested that drivers receive a $10,000 tax credit for the purchase of hybrids and electric vehicles. This proposal comes as demand steadily grows for for long-haul trucks, which account for 20% of the nation’s fuel consumption.
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Put in Extra Effort to Make Each Second of Every Day Count
by Stephen Jackson
Extra effort can make a world of difference. During every second of every day, our country’s service members are away from their families and lives, protecting our freedoms and well-being. In order to show our appreciation for them, let’s put a little extra effort into everything we do and make each moment of every day count.
ActivEngage believes, whether you agree with our current foreign policy or not, it is vital as Americans to support and give thanks to all our brave men and women serving in the U.S. military.
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Can SOPA Affect Your Dealership?
by Stephen Jackson
Wikipedia, the sixth most popular site on the entire Internet, went dark yesterday in protest of a proposed Congressional bill – effectively halting any college papers from being written whatsoever. Alongside thousands of sites such as Craigslist, Tumblr, and Reddit, the global encyclopedia asks visitors to take action against the Stop Online Piracy Act, a piece of legislation that threatens to give the U.S. government the ability to block access to infringing domain names. This means that corporations can sue websites for user-posted content, potentially crippling start-ups and a variety of social media outlets. But the auto industry is far removed from the entertainment world that the bill targets – why should auto dealers care about SOPA?
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Inbound Marketing Trends for Automotive Dealerships
by Stephen Jackson
Inbound Marketing is the most effective technique to sell vehicles on the Internet and automotive dealerships are beginning to realize it. As 2011 winds down, data is indicating that traditional, disruptive marketing techniques are failing to deliver results.
Many dealers are now wondering, “other than live chat, which marketing techniques and strategies of the new year will be the most important for my dealership?”
For CEO of ActivEngage Todd Smith, the future of dealership digital marketing is clear. Todd’s 20+ years in retail automotive sales along with his visionary leadership of the most trusted brand in automotive live chat have led him to be one of the industry’s most respected thought-leaders on digital marketing for dealers.
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