March 15th, 2012

It is a well-known fact that abbreviations and emoticons are often used in every day conversations. From texting to emailing, this lingo has become popular across all generations and forms of media. So, when is it appropriate to use emoticons in an automotive live chat conversation?

There is one golden rule that you must always keep in mind in live chat: do not use emoticons or abbreviations unless the chatter uses them first. However, this rule can be applied loosely depending on the vibe each chat participant gives off during the conversation. If you are having a great conversation and acquire all the contact information effortlessly, an emoticon or abbreviation here and there could help, not hinder, your chat. This new way of communicating in live chat can give off positive feelings in the conversation and can be a great way to build a relationship with the web shopper.

March 13th, 2012

You know automotive live chat can transform your dealership website into a lead-generating machine; but, now it’s time to decide whether your dealership is capable of managing live chat in house or if a full-service, managed chat solution best suits your needs.

The alternative to self-managing automotive live chat is partnering with an automotive chat service provider.  Not all managed dealer chat solutions offer the same quality of service, reporting, or support, but many benefits of a managed chat solution are universal.

Here’s why you are better off partnering with a trusted automotive chat vendor:

1.)Managed Live Chat is Cost-Effective

March 7th, 2012

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In the ActivEngage blog, and in much of our other content, we describe the power of automotive live chat has to transform your dealership website into a lead-generating machine.  It is common knowledge that automotive chat opens a communication channel between automotive shoppers and your dealership that enables you to capture website visitor lead information and move prospective customers forward in your sales process.  Yet, the full potential of dealer chat has yet to be realized by a majority of auto dealers.

March 6th, 2012

Auto dealers eager to boost website conversion and Internet leads are increasingly using dealer chat solutions to engage visitors on dealership websites.  Automotive chat is an effective and proven method for growing the volume of a dealership’s online leads but the success of chat largely depends on specific qualities of the automotive chat vendor and the dealership’s Internet department.

There are a variety of automotive chat solutions available to dealerships today, but the most important chat decision with which auto dealers are faced is whether to manage chat in-house at the dealership or outsource it to a full-service vendor.  In this blog, we identify the most important things auto dealers need in order to successfully answer chats and manage their own dealer chat solution.